Start small.You do not need to buy everything. Start with one product and add more when you are ready.
One page. Every price.
Each AthenaLab product is priced on its own, in Ringgit, so you pay only for the work you hand over. Three of them start free.
Where you areWho it suitsStart here
GrowSMEs that need proper books, a website that answers and payroll that is prepared.Athena Accounting · Athena Support · Athena People
OperateOperational businesses with jobs in the field and enquiries coming in all day.Athena Dispatch · Workshop Hub · AI Receptionist
CustomLarger organisations, groups of companies and work no product covers.Custom AI · Accounting Enterprise
NOVA
AI business assistant for your finances. Every plan starts with a 14-day free trial, and annual plans get two months free.
Starter
Sole traders and micro businesses
RM 49 / monthBilled monthly · 14-day free trial
- 1 business
- Up to 50 documents a month
- AI chat and answers from your own books
- All financial reports
- Downloadable Excel workbook
- Email support
BusinessRecommended
Growing SMEs
RM 99 / monthBilled monthly · 14-day free trial
- Everything in Starter
- Up to 250 documents a month
- Monthly close assistant
- Priority WhatsApp and email support
- Guided onboarding
Pro
Multi-entity and heavier users
RM 199 / monthBilled monthly · 14-day free trial
- Everything in Business
- Up to 3 businesses
- Unlimited documents (fair use)
- Dedicated support and onboarding call
- Phone support
- Early access to new features
No credit card to start the trial. Secure checkout by Stripe. Cancel at any time.
Numina
Receipt capture into your own Google Drive and Sheets. Start on the free plan and move up when you need more.
Free
Try it out
RM 0 / monthNo credit card required
- 15 receipts a month
- Receipt capture
- Basic categorisation
- Cloud storage
- Dashboard access
Starter
For small businesses
RM 29.99 / monthBilled monthly · or RM 299.90 a year
- 50 receipts a month
- AI categorisation
- Expense tracking
- Payment-slip storage
- Monthly summaries
BusinessRecommended
For higher receipt volumes
RM 49.99 / monthBilled monthly · or RM 499.90 a year
- 250 receipts a month
- Everything in Starter
- Drive organisation
- Advanced AI reports
- Priority support
Annual billing: Starter RM 299.90 a year, Business RM 499.90 a year, which is two months free. Secure checkout by Stripe. Cancel at any time.
Athena Accounting
Double-entry accounting with SST and the MyInvois e-Invoice workflow. Every plan starts with a 14-day free trial for up to two users.
Starter
Solo founders and micro-SMEs
RM 99 / monthBilled monthly · 14-day free trial
- 3 users · 1 company
- Full double-entry accounting
- Sales and purchases: invoices, bills, payments, ageing
- Bank reconciliation and fixed assets
- Profit & Loss and Balance Sheet
- AI document capture
- SST and MyInvois e-Invoice (LHDN sandbox)
ProfessionalRecommended
Growing SMEs
RM 249 / monthBilled monthly · 14-day free trial
- Everything in Starter
- 10 users · up to 3 companies
- AI CFO and Ask Athena
- Multi-company and consolidated reporting
- Higher AI, storage and API limits
Business
Multi-team operations
RM 599 / monthBilled monthly · 14-day free trial
- Everything in Professional
- 30 users · up to 10 companies
- Forecasting and budgeting
- Priority support
- Highest AI, storage and API limits
Enterprise
Groups and large teams
Custom Custom quote
- Everything in Business
- Unlimited users and companies
- Company hierarchy and group consolidation
- SSO-ready foundation
- Dedicated support and custom onboarding
MyInvois e-Invoice runs against LHDN's sandbox on every plan today. Live submission to LHDN activates once MyInvois certification, now in progress, is complete. No plan change is needed. Full plan comparison
Athena PeopleLimited beta
Payroll and people operations, priced per active employee per month.
Payroll AI
Payroll and statutory calculations
RM 6 / employee / monthMinimum RM 60 a month · excludes SST if applicable
- Malaysian payroll
- EPF, SOCSO, EIS and PCB
- Payslips
- Employee records
- AI payroll assistant
- Basic documents
- Limited AI document processing
People AIRecommended
Payroll plus day-to-day people operations
RM 12 / employee / monthMinimum RM 120 a month · excludes SST if applicable
- Everything in Payroll AI
- Leave
- Claims
- Attendance
- Documents
- AI document processing
- Onboarding
People AI Pro
The full people platform
RM 18 / employee / monthMinimum RM 180 a month · excludes SST if applicable
- Everything in People AI
- Recruitment
- Performance and KPI
- Training
- Advanced People Intelligence
Prices exclude SST where applicable. Statutory calculations are built to Malaysian requirements. IRBM approval is pending.
Athena Support
A branded assistant for your website. A one-off setup fee, then a monthly plan. Annual plans get two months free.
Starter
For up to 1,000 conversations a month and 1 agent
RM 299 / monthPlus RM 800 one-off setup
- 1,000 conversations a month
- 1 agent
- Branded chat widget for your website
- Answers 24/7 from your approved knowledge
- Lead capture with hot, warm and cold scoring
- Hand-off to a human, with a ticket raised
- Dashboard of conversations, leads, tickets and satisfaction
- Knowledge and branding set up by AthenaLab
GrowthRecommended
For up to 5,000 conversations a month and 3 agents
RM 899 / monthPlus RM 1,500 one-off setup
- 5,000 conversations a month
- 3 agents
- Branded chat widget for your website
- Answers 24/7 from your approved knowledge
- Lead capture with hot, warm and cold scoring
- Hand-off to a human, with a ticket raised
- Dashboard of conversations, leads, tickets and satisfaction
- Knowledge and branding set up by AthenaLab
Business
For up to 15,000 conversations a month and 10 agents
RM 1,899 / monthPlus RM 3,000 one-off setup
- 15,000 conversations a month
- 10 agents
- Branded chat widget for your website
- Answers 24/7 from your approved knowledge
- Lead capture with hot, warm and cold scoring
- Hand-off to a human, with a ticket raised
- Dashboard of conversations, leads, tickets and satisfaction
- Knowledge and branding set up by AthenaLab
Athena Dispatch
Job software for service businesses. One setup fee, then one monthly price.
Athena Dispatch
Service businesses that quote, schedule and invoice jobs
RM 149 / monthPlus RM 350 one-off setup
- Quotes your customer approves from a link
- Scheduling board for the whole team
- Invoicing with your own DuitNow QR
- LHDN e-invoicing built in, sandbox first
- English or Bahasa, on any phone
- Set up for you: your services, your pricing, your QR
AI ReceptionistManaged service
A managed service that AthenaLab configures and deploys for your business. It is set up per engagement, so there is no live installation to show yet.
AI Receptionist
Businesses that take enquiries by phone, web chat or email
From RM 690 / monthPlus RM 3,800 one-off setup
- Phone, web chat and email
- Booking and triage
- Redaction of card numbers, IC and date of birth
- Human handoff with a reason code and priority
- Conversation log with intent, channel and outcome
- English or Bahasa, in your brand’s voice
- Configured per engagement by AthenaLab
Workshop Hub
Workshop management for independent car workshops and service centres. One plan, with a 30-day free trial and no setup fee.
Workshop Hub Founders Plan
For one independent workshop or service centre
RM 49 / month30-day free trial · No setup fee · Cancel anytime
- One workshop
- Staff logins for your team, each with a role
- Customers and vehicles
- Appointments
- Job cards and mechanic assignment
- Quotations
- Parts and inventory
- Invoices and payments
- Vehicle service history
- Reports and dashboard
The first 100 workshops keep RM 49 a month for their first 12 months. After the Founders programme, new workshops start at RM 79 a month.
Custom AI
For the task no product covers, and for joining products together.
Built around you
Scoped per business
Quoted per business Typically RM 1,000 to RM 5,000 setup, plus RM 199 to RM 999 a month, depending on complexity.
- A free conversation about where your hours go
- A scope of what we would build
- The price quoted before any work starts
- Nothing goes live until you approve it
Questions, answered plainly.
Are all prices in Ringgit Malaysia?
Yes. Every price on this page is in Ringgit Malaysia.
Which products can I try before paying?
NOVA and Athena Accounting start with a 14-day free trial and need no credit card. Numina has a free plan with 15 receipts a month.
Is there a bundle price for several products?
Not today. Each product is priced on its own, so you pay only for what you use. If you want several products joined up, talk to us and we will scope and quote it.
What does a setup fee cover?
For Athena Support, we load your knowledge and brand the widget. For Athena Dispatch, we set up your services, pricing and DuitNow QR. For AI Receptionist, we configure the service to your number, channels, voice and rules.
Can I cancel?
NOVA, Numina and Athena Accounting are billed monthly and can be cancelled at any time.
How is custom AI priced?
It is scoped per business. We scope the task free of charge and quote the price before any work starts. It is typically RM 1,000 to RM 5,000 for setup, plus RM 199 to RM 999 a month, depending on complexity.
Not sure which one fits?
Tell us the job that costs you the most hours. We will point you to the right product, or scope something custom, and tell you the price before you commit.